Design Leader
2 Months
Project Summary
Matteo is a high-end bedding and lifestyle company based in Los Angeles, California. Having been highly successful for decades, they are planning to expand with new collections and wanted their website reconsidered. I was asked to reimagine their website and overall user experience.
How can we enhance Matteo's online presence to increase customer engagement and drive sales?
My Process
Research
Through a range of user and stakeholder research (interviews, analysis, personas, user journeys) I developed an understanding of how their core customer interacts with the brand. A key takeaway was that Matteo has an extremely loyal customer base, but they need to increase their conversion rate for potential customers who do not already have a relationship with the brand.
"It looks like they only have cold colors, it's not for me."
- Potential Customer (32)
Pain Points
Hard To Navigate
Multiple paths with limited explanations take you to the same products. All product photography is disparate, making it difficult to compare items or group items together subconsciously. Text is not formatted to be easily scanned.
Lacking Unique Identity
Matteo has a strong brand, it’s just not being harnessed through a developed visual identity on the website.
Missing Emotional Appeal
The text on the site is practical, the imagery is informative. It lacks media that will get the user excited about their products.
Sitemap
Matteo’s site is structured around brand unique names for fabrics, which acts alienating to new customers. While the information is correct, it doesn’t engage customers who are eager to explore their product ranges. Instead of guiding visitors through a seamless and inspiring journey, the current structure prioritizes efficiency over experience—despite the fact that Matteo’s customers are not looking for a quick checkout. Restructuring the site would allow users to find their way simply and eliminate confusion.
The Solution
To enhance Matteo’s online presence, I worked closely with the team to bring emotion and expression into the brand’s digital experience. The website was redesigned to guide customers through the product range in an enjoyable and intuitive way, reducing decision fatigue and encouraging exploration.
We refined their visual identity—incorporating stunning typography, photography, and structure—to create a stronger, more immersive impression that elevates both the brand and its products.
By highlighting Matteo’s established reputation as one of the most exclusive bedding companies in the United States, we reinforce trust and desirability among their audience.
Harnessing Emotion
Adding expression to the brands online presence.
Enjoyable Exploration
Instead of being overcome with decision fatigue, the customer is guided through the product range in an enjoyable fashion, making it fun to explore their products!
Visual Identity
A developed visual profile with stunning typography, photography, and structure strengthens the impression of the brand and their products.
Highlighting Reputation
Simple design implementations make use of the companies existing reputation as one of the most exclusive bedding companies in the United States.
My Thoughts
Working on Matteo’s online presence was an exciting challenge—bringing warmth, emotion, and expression into a digital space for a brand rooted in craftsmanship. It was an opportunity to create a shopping experience that felt as luxurious as the products themselves, balancing beauty and function to invite customers into Matteo’s world. The process of refining the visual identity and shaping a more immersive, guided journey was deeply rewarding, knowing that it would make discovering Matteo’s collection more intuitive and enjoyable.