Leadership Philosophy

Expanding Potential, Inspiring Joy

My natural alignment with leadership is not defined by titles or settings, but by a drive to improve the systems and people around me. Whether I’m guiding a company vision, coaching on the tennis court, or mentoring students in the classroom, my approach remains focused on uncovering possibilities, fostering growth, and helping others reach their full potential - and making this never ending task more enjoyable by injecting fun in the process. At the heart of my leadership is a commitment to empowering others. I believe potential is unlocked through clarity and collaboration, and I take pride in cultivating both. I thrive on helping people discover their unique strengths and aligning those strengths toward a shared purpose. Whether it’s a team, a classroom, or an individual, my focus is on providing the right balance of challenge and support, ensuring that growth is both ambitious and sustainable. Through conviction, creativity, and a deep respect for the people I lead, I aim to build not just better teams or businesses, but better experiences—ones that create lasting impact, spark joy, and push boundaries toward what’s possible.

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Design Philosophy

Inspired by Minimalism, Focused on Clarity

A lifelong exploration of art and technology informs my approach to design—aspiring to craft clarity, understand complexity, and give ideas meaningful shape. Art has taught me the power of restraint, of knowing what to remove so that meaning can emerge. Technology has sharpened my ability to bring structure to clutter, where function only emerges through organization. Together, they inform how I think, create, and solve problems—stripping away the unnecessary to reveal the essential, and bringing structure to what is left. This philosophy of reduction and structure flows naturally into my embrace of minimalism. Not just an aesthetic, but a discipline of simplicity and intention, it has deepened my appreciation for clarity. It reinforces the idea that focus creates momentum, well-designed systems remove friction, and clarity strengthens decision-making. Every aspect of design—whether visual, structural, or strategic—should be intentional, enabling people to function at a higher level. Clarity is what transforms good ideas into great experiences. It ensures that every interaction is purposeful, every system is intuitive, and every message resonates. Whether refining a user journey, shaping a visual identity, or structuring an organization, I design with the conviction that clarity isn’t just about making things simple—it’s about making them powerful.

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Guiding Principles

Making Life Work Better

Obstacles don’t deter me—they inspire me. I view problems as opportunities to think differently, explore deeper patterns, and uncover connections that lead to meaningful solutions. My insatiable curiosity fuels a drive to challenge the status quo, reimagine inefficiencies, and design systems that foster both individual and collective growth. I believe that the best solutions are those that simplify, enhance, and bring clarity to our lives. Guided by a deep understanding of human motives and a determination to address real needs, I strive to create systems and experiences that reduce unnecessary complexity. My approach blends compassion, imagination, and practicality, enabling me to see hidden opportunities and devise innovative strategies to resolve challenges. I approach each challenge with a thoughtful balance of creativity and logic, ensuring solutions are not only innovative but also sustainable and impactful. For me, it’s not just about solving the problem at hand but about designing outcomes that resonate far into the future. By reducing friction in daily life, I aim to make the world a little more harmonious, a little more human, and a lot more inspired.

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Leading design and product to transform an enterprise platform, driving innovation and business growth.


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Redefining the brand expression of a luxury interior design company.


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Improving the shopping experience of high-end textiles.


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An app that makes it easy for everyone to improve their technique.


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Solutions for improved safety and increased efficiency in an educational production facility.


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A product designed to save lives and reduce injuries on the road.


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Solutions to facilitate curiosity and increase learning at a public school in Norway.


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If you want to learn more about how my skills can help create value for your company, don't hesitate to reach out!

If you want to see more from my creative practice, please visit my artist website.

Artist Website
Designed and built by

Geir Foshaug